Don't send out your Email right on Black Friday.

Source: http://www.business2community.com/marketing/5-thankstastic-marketing-ideas-thanksgiving-01068108

Happy Halloween, marketers!  After fun and crazy Halloween, we all need to get back on track and be ready for the upcoming big discount battle: black Friday and Thanksgiving.

Especially for Email marketing, taking advantage of big-sales holiday to drive sales is always effective and efficient.

A recent article from mediapost, says that Email sending early in the week of thanksgiving has higher conversion rate than Email sending on the day on Thanksgiving or black Friday. The report comes from Yesmail, Email marketing provider. The trend also applies on Facebook posts. The content posts on the earlier of the thanksgiving week generate higher engagement rate.

Source: http://internal3m.com/CMS/Wordpress/2012/05/22/9-shocking-ads-and-how-they-fared/

It might sounds a little shocking at the first glance. 
However, it's kind of making sense when we think it twice. On the day of thanksgiving and black Friday, people already have their ideas of what and where they are going to buy. If you provide your options on that day rather than couple days earlier, it usually too late to be considered.

The whole idea is about understanding customer's decision making journey. 
When people face tons of discount information, they always wanna be smart by comparing several similar offerings and picking the greatest deal. The earlier your offering provides, the higher chances you get into people's shopping lists. ( You usually won't be kicked out of the lists unless your offerings are not attractive enough. )

After knowing this little trick, you smart marketers might wanna push forward your Email campaigns couple days earlier if you scheduled it right on black Friday. If you get a better conversion rate this year, don't forget come back to my blog and leave comments about this good news.