What should marketers aware of when they work with big data?

source: http://marketingland.com/7-limitations-big-data-marketing-analytics-117998

Big data has rocked this world in recent years. All of a sudden, people start to talk about this concept. Some people are totally advocate of it and some others worry that big data might be the killer of creativity.

Big data is proved that it's a trend but not a fad. How to embrace and utilize it becomes a new assignment for people in all industries. As  marketers, we should be aware of it more than any other people.

Be adaptive
As a marketing major student, I need to make a confession. The reason why I choose marketing but not other majors in business school is that I'm not that into numbers. With the huge wave of big data, I now have no way to run away from data. The new culture is that information is the key of driving success. In order to be success, we just need to dive into all these information and believe that data can drive success.

Big data is not the answer.

source: http://ww.daliulian.net/cat99/node476269

"The more the better" is what people believe when we fall in love with big data. We believe that big data provides us much more insights. The more insights we have, the closer we get to consumers. It not wrong. However, big data is not the answer. It doesn't tell you what to do next or which direction you should go. It even needs you to do the interpretation.

Therefore, before dive in to the dataset, always ask yourself these three questions : what information is useful to me, what's the goal I need to achieve, and how am I going to interpret the data? With a clear and determining mindset, you are backed up with strong big data.

Wether you like it or not, big data is the concept you need to be familiar with as a marketer. One day, you probably need to work with it (and a lot of people have done that already). With these little reminders in mind, you will benefit a lot from the power of big data.