QR code is not the coolest, but it works
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| Please scan me if you are using mobile device. |
QR code is something we are no longer consider it as the coolest technology anymore. One of the reason is the QR code is not that pretty. Ok, I would admit this.
What should marketers aware of when they work with big data?
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| source: http://marketingland.com/7-limitations-big-data-marketing-analytics-117998 |
Big data has rocked this world in recent years. All of a sudden, people start to talk about this concept. Some people are totally advocate of it and some others worry that big data might be the killer of creativity.
Big data is proved that it's a trend but not a fad. How to embrace and utilize it becomes a new assignment for people in all industries. As marketers, we should be aware of it more than any other people.
Be adaptive
As a marketing major student, I need to make a confession. The reason why I choose marketing but not other majors in business school is that I'm not that into numbers. With the huge wave of big data, I now have no way to run away from data. The new culture is that information is the key of driving success. In order to be success, we just need to dive into all these information and believe that data can drive success.
Big data is not the answer.
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| source: http://ww.daliulian.net/cat99/node476269 |
"The more the better" is what people believe when we fall in love with big data. We believe that big data provides us much more insights. The more insights we have, the closer we get to consumers. It not wrong. However, big data is not the answer. It doesn't tell you what to do next or which direction you should go. It even needs you to do the interpretation.
Therefore, before dive in to the dataset, always ask yourself these three questions : what information is useful to me, what's the goal I need to achieve, and how am I going to interpret the data? With a clear and determining mindset, you are backed up with strong big data.
Wether you like it or not, big data is the concept you need to be familiar with as a marketer. One day, you probably need to work with it (and a lot of people have done that already). With these little reminders in mind, you will benefit a lot from the power of big data.
5 reasons why retail need mobile marketing
We are in the mobile first world, and I believe that most people are willing to raise their hand and admit that "Yes, I just cannot leave without my smart phone."Playtex spends online media budget cautiously
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| Source: facebook.com/Playtex/ |
When we talk about online ads, some benefits usually comes up from our mind. Online ads are better targeting, easy to track, and cost efficient. Though media spend on digital platform sometimes is not the largest portion of media budget, we still want to spend those money very smart and effectively.
Playtex, a company with wide range of product portfolio and long history. Their bras are famous about all the functional benefits. Compared to other bra brands, which also sold on hanes.com, playtex has the highest customer loytalty. Therefore, their online media spending is relatively preciser and focuses on retain their customers.
Google Ad Words
In their SEM(Search engine marketing) strategy, instead of buying just "bra" as a very broad key word, Playtex picks the relevant key words combination.
"Playtex+bra" directly helps those users who already have the brand name in thier mind.
"bra+18 hours" key words combination helps those users who know or hear about their signature collection but probably don't remember the brand name.
"support+bra" key words combination aims those suers who seek to find high performance bra.
Retargeting on social media
Playtex also retargets those users who leave their website without finishing transection. After I visit Playtex website, I receive sponsored content on Facebook. It makes the exploring journey switches from official website to social media platform. On social media, Playtex provides videos as content in order to meet user's behavior in social context. Video is entertaining but also informative. It well communicates what Playtex stands for.
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| http://www.facebook.com/Playtex/videos/vb.120177481327977/1062715873740795/?type=2&theater |
Partnership with influencer
As a bra brand, whose products need to communicate more than aesthetics, Playtex also partnerships with blogger, the curvy life. They invited her not only writing review but also giving away free bras to her readers in order to reach more potential customers. This is a typically way to engage female consumers.
Playtex's online ads strategy plays safe but right to the point.
We can tell from all these observations that Playtex puts more focus on their conversion rate when they spend their marketing budget. Instead of widely targeting by demographics, they rather target those people who actually take actions and at least show interest on their products. I assume that probably Playtex position themselves on a niche market so they are not as aggressive as main stream lingerie brands in terms of ads exposure. After all, every dollars we spend on marketing are all expected to become returns as revenue.
Don't send out your Email right on Black Friday.
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| Source: http://www.business2community.com/marketing/5-thankstastic-marketing-ideas-thanksgiving-01068108 |
Happy Halloween, marketers! After fun and crazy Halloween, we all need to get back on track and be ready for the upcoming big discount battle: black Friday and Thanksgiving.
Especially for Email marketing, taking advantage of big-sales holiday to drive sales is always effective and efficient.
A recent article from mediapost, says that Email sending early in the week of thanksgiving has higher conversion rate than Email sending on the day on Thanksgiving or black Friday. The report comes from Yesmail, Email marketing provider. The trend also applies on Facebook posts. The content posts on the earlier of the thanksgiving week generate higher engagement rate.
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| Source: http://internal3m.com/CMS/Wordpress/2012/05/22/9-shocking-ads-and-how-they-fared/ |
It might sounds a little shocking at the first glance.
However, it's kind of making sense when we think it twice. On the day of thanksgiving and black Friday, people already have their ideas of what and where they are going to buy. If you provide your options on that day rather than couple days earlier, it usually too late to be considered.
The whole idea is about understanding customer's decision making journey.
When people face tons of discount information, they always wanna be smart by comparing several similar offerings and picking the greatest deal. The earlier your offering provides, the higher chances you get into people's shopping lists. ( You usually won't be kicked out of the lists unless your offerings are not attractive enough. )
After knowing this little trick, you smart marketers might wanna push forward your Email campaigns couple days earlier if you scheduled it right on black Friday. If you get a better conversion rate this year, don't forget come back to my blog and leave comments about this good news.
Thirdlove, the tech geek in lingerie industry
Don't get me wrong. I say "tech geek" in a positive way.
Sexy industry needs sexy UX, too
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| Source: www.fashionthrill.com/2011/04/great-designers-agent-provocateur |
There is a genius picture on twitter which perfectly explains how important the user experience(UX) is. When what you provide doesn't meet users' needs, they just turn around and leave. When that happens, everything you did was just a waste of money.
Find your niche with fascination advantages
You don't have to meet Spock, to know that you are fascinating.
The Kumamon boom: It’s all about engaging
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As an Asian girl, I tend to say “wow! This is so cute! ” to, well, basically everything, but Kumamon is something that I actually find really adorable.
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About
- Lesley Liu
- Lesley comes from Taiwan and currently study in NYU. Here is the blog that Lesley shares her point of view toward the incredibly fun digital world.
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