5 keys you shouldn't let go in building digital marketing strategy
Building a digital campaign is all about being on trend and engaging your audience. The most successful digital marketers are able to utilize [several key]1. Big data
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| Source: https://adeptia.com/blog/surprising-things-you-dont-know-about-big-data |
With help from technology, now we are able to measure anything we want. People are now creating 2.5 quintillion bytes of data EVERYDAY. With big data on your hand, the next step you should do is organizing data properly, analyzing them, and pulling out insights and stories from them.
(To fully utilize that amount of data and pull out key insights and stories, marketers should organize it properly, enabling deep analysis.) 下一篇可以寫要怎麼 organize data.
2. Content marketing
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| Source: http://www.wix.com/blog/2014/03/understanding-content-marketing/ |
With the help from big data, now you already know more about your customers. It's time to communicate in a way they like. Content marketing serves as a key player in this stage. We all know that how much we hate to be pushed and bombarded by stiff and boring product messages. Content marketing helps marketers to tell a compelling and engaging story. Storytelling helps your brands and products come alive. You start to build emotional connection with your customers. With good content marketing, you are able to
- Align customers to stand with you
- Make customers to believe in what you believe
- Get customers to be advocates for you
The best thing is, now you have even more data to analyze. What a positive cycle.
3. Social media
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| Source: http://www.etailcore.com/blog/the-top-10-social-media-trends-for-2015-you-should-be-planning-for/ |
With loyal customer base, moving to social media helps you really stay in touch with them and listen to them. However, make sure that you act appropriately on social media. Adjust your tone of voice and contents accordingly to each social media platform. Here are 3 social media particularly need you to pay more attention on your contents.
- Twitter: Be precise on your words because of 140 character limit.
- LinkedIn: It's professional platform. Cute-dog picture doesn't work in here.
- Instagram: On Instagram, pictures speaks louder than words.
Another important remind when you unfortunately face the social media crisis: reply quick, be honest and transparent. I'm pretty sure you don't want to be the next Mode Marie.
4. Omni channel
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| source: http://netapi.affiliatetraction.com/blog-uk/?p=216 |
Though Omni-channel is a relatively new concept compared to the ones I mentioned above, this is one of the essential tools that really encourage customers pull their money out of their pocket if you do it right. Omni-channel is aim to optimize the advantages of compelling User experience. By providing seamless shopping experience for customers in all channels, you remove the potential obstacles on the customers' way of making purchasing decision. After all, people always want their life easier. Whoever fulfill this need, people buy stuffs from it.
5. Email marketing
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| Source: http://www.marketingcharts.com/online/marketers-continue-to-rate-email-the-most-effective-digital-marketing-tactic-46295/ |
Last but not the least, Email marketing. Though there are all kinds of digital tools, Email is still consider the most effective digital marketing tactic. People check their Email several times a day. If you can use the power of personalization, and make it relevant and compelling to customers, Email won't let you down. Especially in the holiday season, it is the time for people spend money on their friends and family. Knowing the little tips about sending holiday promotion Emails, you can see the real results on your return on investment.
Staying on the top of trends is not just showing how trendy you are. Instead, it really helps you to be adaptive in the market. As marketers, learning new tools and new technologies are our life long lesson. Keep observing, learning and sharpening your professional skills because we are marketers.
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