QR code is something we are no longer consider it as the coolest technology anymore. One of the reason is the QR code is not that pretty. Ok, I would admit this.
source: http://marketingland.com/7-limitations-big-data-marketing-analytics-117998
Big data has rocked this world in recent years. All of a sudden, people start to talk about this concept. Some people are totally advocate of it and some others worry that big data might be the killer of creativity.
Big data is proved that it's a trend but not a fad. How to embrace and utilize it becomes a new assignment for people in all industries. As marketers, we should be aware of it more than any other people.
Source: facebook.com/Playtex/
When we talk about online ads, some benefits usually comes up from our mind. Online ads are better targeting, easy to track, and cost efficient. Though media spend on digital platform sometimes is not the largest portion of media budget, we still want to spend those money very smart and effectively.
Playtex, a company with wide range of product portfolio and long history. Their bras are famous about all the functional benefits. Compared to other bra brands, which also sold on hanes.com, playtex has the highest customer loytalty. Therefore, their online media spending is relatively preciser and focuses on retain their customers.
On February 24th 2015, an Asian lingerie brand, Mode Marie, uploaded a TVC trailer about their new brand endorser on their Taiwan Facebook page and asked people online to guess who is the new brand endorser.
People found that the new brand endorsor was Grace Chen, a popular but relatively controversial social influencer and model. Grace Chen had almost 1,000,000 followers on her Facebook page and most of them were female.
Source: http://www.business2community.com/marketing/5-thankstastic-marketing-ideas-thanksgiving-01068108
Happy Halloween, marketers! After fun and crazy Halloween, we all need to get back on track and be ready for the upcoming big discount battle: black Friday and Thanksgiving.
Especially for Email marketing, taking advantage of big-sales holiday to drive sales is always effective and efficient.
A recent article from mediapost, says that Email sending early in the week of thanksgiving has higher conversion rate than Email sending on the day on Thanksgiving or black Friday. The report comes from Yesmail, Email marketing provider. The trend also applies on Facebook posts. The content posts on the earlier of the thanksgiving week generate higher engagement rate.
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